Team

Lili Brillstein is a nationally recognized healthcare innovator and payer-provider strategist known for advancing value-based care models that achieve all four pillars of the Quadruple Aim. As the architect behind one of the largest and most successful Episodes of Care programs in the U.S., she has driven measurable improvements in outcomes, patient experience, and cost efficiency.

As Founder and CEO of BCollaborative, Lili advises healthcare organizations nationwide on designing and implementing sustainable value-based models. Previously, as Director of Specialty Care Value-Based Models at Horizon Blue Cross Blue Shield of New Jersey, she led an Episodes of Care initiative that expanded to more than 26 conditions, improved outcomes, and saved over $50 million annually—while pioneering collaborative, patient-centered innovations now replicated across the country.

Earlier in her career, Lili held leadership roles at EmblemHealth and UnitedHealthcare, following her early work in public health as an HIV/AIDS advocate and administrator at Northwell Health.

A frequent lecturer at Harvard Business School and Rutgers School of Pharmacy, Lili also advises the Centers for Medicare & Medicaid Services (CMS) on bundled payments and serves on several national healthcare advisory boards.

Lili holds a Master of Public Health and Bachelor of Science in Business Administration.