BCollaborative was founded in 2019 by Lili Brillstein. Lili spent 20+ years working for health systems and health plans building collaborative care and payment models. She is deeply committed to progressing the move from fee-for-service to value-based care models which provide comprehensive, collaborative care, support clinicians’ ability to make decisions about the best care for patients’ overall good health, and reward physicians and other caregivers for achieving optimal outcomes.